The Proraso brand has been the Italian guarantee for a gentle and thorough shave since 1940. Even after more than 70 years, the Florence-based company is still family-owned and is now run by the third generation. The secret of the successful formula based on eucalyptus, which is responsible for the extraordinary freshness of the products, is well protected there.
The extensive product range includes shaving creams, shaving soaps, shaving foam, pre- and aftershaves as well as beard care products in various fragrances.
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